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Jewellery By Design

Jewellery By Design


Choosing the perfect diamond is a very personal matter. In many cases, it is going to be a permanent accessory on many ring fingers for a lifetime. It symbolises love and should rightly so be picked wisely. Each and every cut offers unique features and believe it or not, are designed to suit certain hand and personality types. Here is our pick of the 10 most popular diamond cuts, just in case you need another way to hint your favourite cut to your other-half.

Round Brilliant

A round cut diamond is the most common shape of all. It is a classic style that suits many settings, but its popularity also stems from its ability to reflect a higher degree of light, making it sparkle more than most. You’ll never be limited for design options when it comes to round diamonds.


The princess cut diamond is crafted into a square or rectangle shape. It only became a fixture in the jewellery scene during the 1980s, but has become one of the most popular during this short time.


The oval shape diamond has long been a favourite to accentuate long, slender fingers. It is a variation of the round cut and has similar characteristics when reflecting light. Due to its elongated shape, the oval cut also appears larger to the eye. As a rarer cut, you must pay particular attention to the length to width ratio and ensure the cut suits your hand shape.


The marquise diamond is a hybrid of both the round brilliant and pear shapes. It is pointed on both ends and shares a striking resemblance with a football. Similar to the oval cut, the marquise diamond presents as larger due to the elongated shape. As the marquise is a rarer shape, this diamond cut offers a unique touch to any engagement setting.

Pear Shaped

Resembling a teardrop, the pear shaped diamond is popular among people with smaller than average fingers. The diamond cut is unique in its own right and therefore often is accompanied by a halo setting. The shape also creates a subtle slimming effect to fingers.


The cushion cut was designed to increase brilliance and highlight clarity. It is cut with larger facets and resembles the shape of a pillow. The vintage allure of the cut is a reason it has been so popular for the last 200 years. Becoming less common in current times means that the cushion cut will give an antique impression to your engagement ring.


Create a Great Gatsby flapper allure to your diamond with an emerald cut. Although it wasn’t standardised until the 1940s, it shares similar characteristics with the step cut which was one of the first diamond shapes created. The clean lines are complemented by the rectangular facets on the bottom, exposing larger flashes of brilliance.


The Asscher square cut was introduced by the Asscher Brothers in 1902. It boasts a stepped square cut with similar characteristics to the emerald diamond shape. Being labelled as a rare cut has made the Asscher surge in popularity, however, is still not common on the market. The step style feature of the Asscher cut also draws the eye to the middle of the diamond and resembling an endless hallway with reflective mirrors.


The radiant cut morphs the emerald and round brilliant shapes together. It is broader in size and lengthens slender fingers when set in an engagement ring. Only new in popularity, the radiant cut became mainstream in the 1980s, but is here to stay.

Heart Shaped

A modification to the round brilliant cut, the heart shaped diamond appears exactly how you would imagine. It is a symbol of eternal love, but can be difficult to cut perfectly. The skills of the jeweller are important to truly capture the beauty of the shape and is set apart from more classical styles.

No matter yours or your partner’s preferences, there is a variety of diamond cuts to symbolise your eternal love for one another. Speak with your jeweller to help choose the perfect cut diamond to suit your tastes. Now that you’ve selected your perfect shape, It’s time to choose a setting and make your diamond dreams a reality.