Our Story


“The JBD brand stands for quality, affordable luxury and exceptional customer service”

Established in 2006, JBD is an independently owned retailer offering a full-service customer experience.

As a relatively young business, JBD stunned the international industry, taking out the award for craftsmanship at the International Jewellery Design Excellence Awards in Hong Kong. This international award has been complimented by a host of Australian Industry Awards and local retailer awards, recognising exemplary retailing excellence.

Our JBD difference lies in the offering of a complete service, in-house.

Our multi award-winning jewellers are located on-site, giving customers the unique option of either selecting from the Signature Collection of quality jewellery or having a piece custom designed and created. Our on-site jewellers are also available for repairs, restorations, remodelling and redesigns, providing peace of mind and assurance of quality.

The JBD brand stands for quality, affordable luxury, exceptional customer service and above all, the very best in jewellery design and creation. It is these brand values that have led to JBD building a strong and loyal customer base throughout the Townsville and North/North West Queensland region. Our customers return long after their initial purchase to select other pieces to mark special and significant occasions.

JBD’s impressive success in the international jewellery industry is testimony to the talents and creativity of our jewellers. This is also one of the reasons for our strong brand reputation as a one-stop-shop for jewellery design and retailing. We strongly value our design and creation area of the business and our philosophy is to develop the next generation of jewellers by offering rare apprenticeships and fostering a creative culture and team spirit.

The team at JBD is excited to help our customers select from a quality collection of jewellery, watches, diamonds, gems and pearls. As a member of Australia’s largest wholesale buying organisation and as an official Antwerp Diamond Broker, we have the capacity to source the best quality jewellery and diamonds, including brands that are exclusive to JBD.

For special occasions such as engagements and weddings, JBD leads the way in diamonds.

Our in-store diamond graders select all of the diamonds in our Signature Collection, ensuring some of the world’s best cuts are available for our customers, at the best price.

We source loose diamonds from the diamond capital of the world – Antwerp, Belgium. We are able to do this because we are an official “ADB” Broker with an office in the heart of the diamond district. We are also the exclusive Townsville stockist of the Australian Chocolate Diamond range and the Pink Kimberley Australia Collection.

We are proudly locally owned and look forward to welcoming you and showing you the JBD difference.

Jewellery by Design – helping you create life’s special memories.